Evangelism

Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters

There are two ways for a local church to reach more people. Advertising or evangelism. At best, advertising can support evangelism. But evangelism, not advertising, must be at the core of every church’s strategy for reaching new people.

Want Real Church Growth? Don’t Fill Your Building, Empty It

Getting more people to go to church has never been the point of church growth.

Jesus didn’t tell us to “work really hard to gather people into large crowds to fill up your church buildings. Then I’ll know that you love me.” But when you look at how most pastors (including me) spend much of our time and energy, sometimes it feels like we think that.

Lately I’ve been seeing a lot of Facebook posts and blogs longing for the “good old days” when churches were full on Sunday mornings, evenings and during the week.

I understand that longing. After all, I’ve experienced many a Sunday with depressingly small church attendance. But I don’t want to hear about churches filling up as a sign of revival, renewal or spiritual awakening any more! I want to hear about churches emptying out. Out into their community to minister, to serve and to share the good news. That’s a greater sign of effective ministry than an increase in church attendance will ever be.

The Importance Of Doing lowercase ministry In An ALL CAPS World

There are a lot of voices yelling at us.

Stop that! Buy this! Do it now!

And it’s all accelerated by the device you’re currently using.

In such a loud, hurried world, it’s tempting to think that the only way to get our message and our ministry heard is to raise our voices above those around us.

It’s tempting to think that the only way to get our message and ministry heard is to raise our voices above the voices around us.
So we yell our message louder, use bigger, bolder colors, and get angrier.

But all that does is make the gospel message appear like part of the problem, not an answer to it.

The Importance Of Doing lowercase ministry In An ALL CAPS World

There are a lot of voices yelling at us.

Stop that! Buy this! Do it now!

And it’s all accelerated by the device you’re currently using.

In such a loud, hurried world, it’s tempting to think that the only way to get our message and our ministry heard is to raise our voices above those around us.

It’s tempting to think that the only way to get our message and ministry heard is to raise our voices above the voices around us.
So we yell our message louder, use bigger, bolder colors, and get angrier.

But all that does is make the gospel message appear like part of the problem, not an answer to it.

9 Common Social Media Tactics That Never Draw Anyone Closer To Jesus

Social media has no moral component to it – except the ones we give it. It’s just a tool.

A very powerful one.

And we’re only beginning to grasp its impact.

When used well, it can connect, inform and entertain us. But when it’s used poorly, as it so often is, it can ruin your mood, your day, your life, and – as a Christian – your testimony.

Christians are not exempt from the dangers of social media. Just like anyone else, we can make mistakes that hurt the cause of the gospel, even while we’re trying to promote the message of Jesus.

Here are 9 common missteps I’ve seen a lot of Christians make. For most, maybe all of them, I can see the good motive behind it. But good intentions are not enough.

These tactics tend to push people away from Christians, the church and – worst of all – Jesus, more than draw them towards him.

9 Common Social Media Tactics That Never Draw Anyone Closer To Jesus

Social media has no moral component to it – except the ones we give it. It’s just a tool.

A very powerful one.

And we’re only beginning to grasp its impact.

When used well, it can connect, inform and entertain us. But when it’s used poorly, as it so often is, it can ruin your mood, your day, your life, and – as a Christian – your testimony.

Christians are not exempt from the dangers of social media. Just like anyone else, we can make mistakes that hurt the cause of the gospel, even while we’re trying to promote the message of Jesus.

Here are 9 common missteps I’ve seen a lot of Christians make. For most, maybe all of them, I can see the good motive behind it. But good intentions are not enough.

These tactics tend to push people away from Christians, the church and – worst of all – Jesus, more than draw them towards him.

A Friendly Reminder: “Come To Jesus” Is More Important Than “Come To Our Church”

Here’s a sincere question for my fellow pastors and other church leaders.

What if the members of our churches started sharing their faith, but it wasn’t in a way that brought more people to our specific church? Could we be okay with that?

If not, we may not be as much about kingdom growth as we think we are.

As people use social media to make new relationships and keep in touch with friends who have moved away, more aspects of our lives are happening without regard to geography. From crying with a friend going through a divorce, to celebrating the joy of childbirth, many of our most intimate moments are being lived through Facebook Live, Skype and FaceTime.

More people who share their faith are doing it online, too. Which means that the friends and family members they’re sharing it with are becoming less likely to be able to attend church together.

This has great potential for our church’s participation in kingdom growth, even if it doesn’t always result in the numerical growth of our local congregation.

A Friendly Reminder: “Come To Jesus” Is More Important Than “Come To Our Church”

Here’s a sincere question for my fellow pastors and other church leaders.

What if the members of our churches started sharing their faith, but it wasn’t in a way that brought more people to our specific church? Could we be okay with that?

If not, we may not be as much about kingdom growth as we think we are.

As people use social media to make new relationships and keep in touch with friends who have moved away, more aspects of our lives are happening without regard to geography. From crying with a friend going through a divorce, to celebrating the joy of childbirth, many of our most intimate moments are being lived through Facebook Live, Skype and FaceTime.

More people who share their faith are doing it online, too. Which means that the friends and family members they’re sharing it with are becoming less likely to be able to attend church together.

This has great potential for our church’s participation in kingdom growth, even if it doesn’t always result in the numerical growth of our local congregation.

No. I Don’t Want To “Shut Down An Atheist In 15 Seconds Flat!”

Ah, social media. You beautiful, hideous beast.

One of my least favorite current trends is the growing number of my Christian friends posting memes, blog posts and videos with headlines like these:

“Young Student Humiliates Atheist Professor Who Tried To Tell Him God Isn’t Real!”
“This Will Shut Down An Atheist In 15 Seconds Flat!”
“A Simple Illustration That Destroys (insert counter-argument here)!”
“On-the-Street Interviews That Prove Liberals (or Conservatives, or Millennials, or Calvinists, or…) Are Idiots!”
“Mormons get schooled by Christian man!”
Count me out.

I don’t want to shut down, humiliate or destroy anyone. Or their argument.

Jesus gave us a better way.

Want To Reach Unchurched People? Don’t Create A Sense Of Urgency, Fight Against It

People have enough stress in their lives. They’ve had goods and services sold to them through a false sense of urgency so often that there’s a built-in distrust of it.

In western culture, the resistance to the church and the message of Jesus (not necessarily the same thing) is not primarily based on ignorance, anger or even stubbornness.

It’s apathy.

They’re not upset or worried, they just don’t care.

The uncommitted person isn’t waiting for a cue that “this is the weekend to get the deal of a lifetime at your local church!” They’re not thinking about it at all.

Not only is urgency not the antidote to apathy, it’s the enemy of importance. Of joy. Of community. And of curiosity.

Urgency doesn’t pull new people in, it reminds them of why they’re staying away.