Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters

April 16, 2019

by Karl Vaters

There are two ways for a local church to reach more people.

Advertising or evangelism.

At best, advertising can support evangelism. But evangelism, not advertising, must be at the core of every church’s strategy for reaching new people.

Author

Karl Vaters

Karl produces resources for Helping Small Churches Thrive at KarlVaters.com.
He's the author of five books on church leadership, including his newest, De-Sizing the Church: How Church Growth Became a Science, Then an Obsession, and What's Next. His other books include The Grasshopper Myth and Small Church Essentials.
Karl also hosts a bi-weekly podcast,The Church Lobby: Conversations on Faith & Ministry, featuring in-depth interviews about topics that concern pastors, especially those who minister in a small church context.
Karl has served in small-church ministry for over 40 years, so he speaks and writes from decades of hands-on pastoral experience. He and his wife, Shelley have three children and two grandkids.

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