Effective communication is a passion of mine. But when we speak in front of people on a regular basis it’s easy to lose sight of why we’re doing it.
How many pastors have found themselves deep in the weeds in sermon prep, trying to find just the right illustration, turn of phrase, or rhyme so the last point matches the first two points?
When we’re trying to become a better preacher we can become enamored with all the wrong things:
- A clever title
- Cool graphics
- Postable quotes
- Clippable video moments
- Memorable alliterations
- More “amens” from the congregation
- The sound of our own voice
In the middle of pursuing all that we can lose sight of what really matters – honoring Christ and helping people become more like him.

Be Effective
Instead of preaching better sermons, we need to become more effective at using our words and actions to point people to Jesus.
It doesn’t matter if we call ourselves preachers, teachers, or communicators. Or if what we’re delivering is called a sermon, a homily, a message, or a talk. What matters is, are we making a difference? Is what we’re saying having the impact it needs to have?
Is it effective?
What Jeff Goins told writers applies to all communicators, including preachers. “Don’t be good. Be effective. Stop trying to be a good writer, and start trying to be effective.”

Where’s The Focus?
Trying to be a great preacher can easily become about me. Preaching more effectively is always about Jesus.
An effective sermon isn’t one that makes people want to hear you speak again. It’s the one that makes people want to change their attitude, their character, and their behavior to become more like Jesus.
Effective preachers don’t put themselves, or even the sermon first. They put Jesus first. We need to have an unquenchable passion to help people connect with Christ. Not with us.
Being a great preacher is fine.
Loving to listen to your favorite preacher is okay, too.
Wanting to become more like Jesus is better.
Giving people tools to become more like Jesus? That’s the best.
(Photo by Giles Watson | Flickr)
Author
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Karl Vaters produces resources for Helping Small Churches Thrive at KarlVaters.com.
He's the author of five books on church leadership, including his newest, De-Sizing the Church: How Church Growth Became a Science, Then an Obsession, and What's Next. His other books include The Grasshopper Myth and Small Church Essentials.
Karl also hosts a bi-weekly podcast, The Church Lobby: Conversations on Faith & Ministry, featuring in-depth interviews about topics that concern pastors, especially those who minister in a small church context. He has served in small-church ministry for over 40 years, so he speaks and writes from decades of hands-on pastoral experience.
You can follow Karl on Facebook, Instagram, X, YouTube, and LinkedIn, or Contact Karl to inquire about speaking, writing, and consultation.
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