There are three kinds of people who are most likely to use your church’s website. And there are some very simple ways to make sure your church website is reaching them.
I talked with Derek Maxson about how to optimize your church website by making it simple and affordable. Derek runs Spiffy.Church, an online ministry that specializes in helping smaller churches get the most from their websites, using limited time and resources.
We talked about how to use your website to help these three types of people:
- Seekers (those who are curious about the faith or who are needing help in a time of crisis)
- Insiders (your church members and regulars)
- Shoppers (those looking for a new church home)
Links from this Episode
Bonus Content
Three Simple Changes You Can Make To Your Church Website, with Derek Maxson
Church websites shouldn’t be as complicated as we make them. In this bonus, subscriber-only chat (available on our YouTube channel) I talked with Derek Maxson about a few quick changes you can make to your church website that will immediately make it better for everyone.
All Bonus Content is available on our YouTube channel for financial partners and newsletter subscribers. Click either button to get started.
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Credits
Producer: Veronica Beaver
Editor: Phil Vaters
Music: Composed and performed by Jack Wilkins
Logo: by Solomon Joy
Correspondence
Author
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Karl Vaters produces resources for Helping Small Churches Thrive at KarlVaters.com.
He's the author of five books on church leadership, including his newest, De-Sizing the Church: How Church Growth Became a Science, Then an Obsession, and What's Next. His other books include The Grasshopper Myth and Small Church Essentials.
Karl also hosts a bi-weekly podcast, The Church Lobby: Conversations on Faith & Ministry, featuring in-depth interviews about topics that concern pastors, especially those who minister in a small church context. He has served in small-church ministry for over 40 years, so he speaks and writes from decades of hands-on pastoral experience.
You can follow Karl on Facebook, Instagram, X, YouTube, and LinkedIn, or Contact Karl to inquire about speaking, writing, and consultation.
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