Destigmatizing the “M” Word (Marketing), with Austin Savage (Podcast Ep 026)

Karl Vaters and Austin Savage talk about the role of marketing in church leadership, including what marketing is, what it isn’t, and why we need to destigmatize it to use it effectively.

In this episode I interview Austin Savage about a subject that many of us have seen only through a negative lens – including me. Namely, marketing.

Austin helps us see that when it’s done right, marketing is simply making sure your message gets put into the marketplace (that is, out to the general public) effectively.

You may know Austin from the work he did with, including several years co-hosting the 95Podcast with Dale Sellers. Recently, he established Austin Savage & Co. to help churches with creating content and using media in the church.

In this conversation, Austin and I talk about

  • The difference between marketing and promotion/advertising
  • How to put the content your church is already creating into the marketplace in creative ways
  • How to get started without costing any money

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Veronica Beaver |



Phil Vaters |


Music composed and performed by
Jack Wilkins |


Podcast logo created by
Solomon Joy |


Shelley Vaters |

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