In this episode I interview Austin Savage about a subject that many of us have seen only through a negative lens – including me. Namely, marketing.
Austin helps us see that when it’s done right, marketing is simply making sure your message gets put into the marketplace (that is, out to the general public) effectively.
You may know Austin from the work he did with 95Network.com, including several years co-hosting the 95Podcast with Dale Sellers. Recently, he established Austin Savage & Co. to help churches with creating content and using media in the church.
In this conversation, Austin and I talk about
- The difference between marketing and promotion/advertising
- How to put the content your church is already creating into the marketplace in creative ways
- How to get started without costing any money
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Credits
Producer
Veronica Beaver | [email protected]
Editor
Phil Vaters | [email protected]
Music composed and performed by
Jack Wilkins | JackWilkinsMusic.com
Podcast logo created by
Solomon Joy | Joyetic.com
Correspondence
Shelley Vaters | Shelley@KarlVaters.com
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Author
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Karl Vaters produces resources for Helping Small Churches Thrive at KarlVaters.com.
He's the author of five books on church leadership, including his newest, De-Sizing the Church: How Church Growth Became a Science, Then an Obsession, and What's Next. His other books include The Grasshopper Myth and Small Church Essentials.
Karl also hosts a bi-weekly podcast, The Church Lobby: Conversations on Faith & Ministry, featuring in-depth interviews about topics that concern pastors, especially those who minister in a small church context. He has served in small-church ministry for over 40 years, so he speaks and writes from decades of hands-on pastoral experience.
You can follow Karl on Facebook, Instagram, X, YouTube, and LinkedIn, or Contact Karl to inquire about speaking, writing, and consultation.
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