In this episode I interview Sallie Guillory, the author of YouTube Strategy for Churches: A practical guide for your church to reach more people through YouTube.
We talk about some extremely practical ideas to use the world’s biggest video platform and second largest search engine to help people find your content, including:
- How to get more mileage out of the content you’re already creating
- Creating videos that answer the questions people are actually asking
- How to create short videos from longer presentations
- Why simple and helpful is more important than having high production values
And more.
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Credits
Producer
Veronica Beaver | [email protected]
Editor
Phil Vaters | [email protected]
Music
Composed and performed by Jack Wilkins | JackWilkinsMusic.com
Logo
by Solomon Joy
Correspondence
Shelley Vaters | Shelley@KarlVaters.com
Author
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Karl Vaters produces resources for Helping Small Churches Thrive at KarlVaters.com.
He's the author of five books on church leadership, including his newest, De-Sizing the Church: How Church Growth Became a Science, Then an Obsession, and What's Next. His other books include The Grasshopper Myth and Small Church Essentials.
Karl also hosts a bi-weekly podcast, The Church Lobby: Conversations on Faith & Ministry, featuring in-depth interviews about topics that concern pastors, especially those who minister in a small church context. He has served in small-church ministry for over 40 years, so he speaks and writes from decades of hands-on pastoral experience.
You can follow Karl on Facebook, Instagram, X, YouTube, and LinkedIn, or Contact Karl to inquire about speaking, writing, and consultation.
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