In western culture, the resistance to the church and the message of Jesus (not necessarily the same thing) is not primarily based on ignorance, anger or even stubbornness. It’s apathy.
The uncommitted person isn’t waiting for a cue that “this is the weekend to get the deal of a lifetime at your local church!” They’re not thinking about it at all.
Not only is urgency not the antidote to apathy, it’s the enemy of importance. Of joy. Of community. And of curiosity.
Urgency doesn’t pull new people in, it reminds them of why they’re staying away.