“Most churches will never be mega, because you can’t build megachurches on regular givers alone. You need some huge donors. And there’s not one pastor in a million who can successfully do The Big Ask. Who can put their arm around the shoulder of a wealthy donor and convince them to donate a million dollars.”
Recently, someone cited that quote to me after hearing it from a megachurch pastor.
Here are seven important truths we need to know about The Big Ask: