Why You Don’t Need a Mission Statement (Video)

Big churches and small churches don’t just look at mission statements differently, but in opposite ways.

“Every church needs a mission statement.” If you were pastoring in the the 1990s, you heard that a lot. That sentiment is not quite as prevalent today, but many pastors still ask me about it.

Here’s why it became such a big thing.

In the 1980s-90s, church research became a mini industry. Church-growth experts studied the world’s biggest, fastest-growing churches and discovered that they all had a short, pithy mission statement. This led them to believe that a memorable mission created large churches. It turns out the opposite is true.

Mission statements don’t create large churches, large churches need to create mission statements. The larger the church, the more its necessary, but the smaller the church, the less likely you need one.

In this video, I describe why having a mission statement isn’t wrong, but it probably isn’t needed in the church you serve.



This is another segment from my full-length seminar talks that we’re releasing every two weeks. This video is from the full-length talk, A New Way to Look at Vision-Casting.

For more information about this and other full-length sessions that I can present at your pastors seminar, webinar or multi-day workshop, go to my Speaking Menu page. You’ll find more video clips like this as they’re created, plus a contact form to inquire about available dates, and a full menu of session titles.


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