7 Steps To Help Your Good, But Slightly Off-Center Message Break Through The Noise
“How did you get through all the bigger is better noise and start getting traction with a small has value message?”
The first time I was asked the question, I shrugged my shoulders and said “I really don’t know. I just keep doing it, God keeps blessing it, and it keeps working.”
But I knew there was more to it than that. So I reverse-engineered it. After all, if I want it to continue, I need to know the why.
Here’s what I discovered:
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