April 7, 2014

For years, we used to spend a lot of time and money to create an Easter invitation flyer. Then we’d spend way too much money to print it and run it in a neighborhood magazine or newspaper. But we received very little benefit from all that work and expense.

With social media, we changed our tactics. We started creating our own flyers and making them available for church members to post on their social media pages. Not only was it free but, since people are always putting stuff like that on social media anyway, it felt less like advertising and more like chatting with friends.

This year, we’re taking it a step further. In addition to creating an Easter flyer for the church, we’re helping everyone at the church create their own personalized invitation. In today’s post, I’ll show you how we’re doing it.