Brand loyalty is dead.
Good riddance.
The so-called good-old-days when a person committed to a church, then stuck with it no matter what, have come to an end. Many churches just don’t know it yet.
The same goes for denominations. People today are far less likely to limit their search for a new church to the denomination they grew up with.
Author
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Karl produces resources for Helping Small Churches Thrive at KarlVaters.com.
He's the author of four books on church leadership. His fifth book, De-Sizing the Church: How Church Growth Became a Science, Then an Obsession, and What's Next, releases on April 2, 2024.
He also hosts a bi-weekly podcast,The Church Lobby: Conversations on Faith & Ministry. Episodes feature in-depth interviews about the topics that concern pastors, especially those who minister in a small church context.
Karl has served in small-church ministry for over 40 years, so he speaks and writes from decades of hands-on pastoral experience. He and his wife, Shelley have three children and two grandkids.