An Advance Look at My New Blog Name and Logo!

Pivot w border


(The info in this blog post has been updated! Scroll or swipe to the bottom to see the update.)


 

Building a blog is hard work.

Not as hard as pastoring a church, but hard.

Sure, there are a lot of websites and instructional videos that promise you can have a blog set up “in 20 minutes or less!”

They’re not lying.

You can have a blog set up and writing within 20 minutes.

But…

  • If you want to do it well
  • If you want a lot of people to read it
  • If you want search engines to find you
  • If you want readers to come back, pass it on, share it on Facebook, etc.

It takes longer than 20 minutes. A lot longer.

I know, because it took me months to build this blog, learning how to do it as I went along.

Leadership Journal and ChristianityToday.com know that too. So I’ve been working with them for several months – talking, thinking, praying, designing and building – so we can present the best blog possible. We want to get this important message about the value of Small Church ministry to as many church leaders as we can.

We’ll be ready to launch in July. Today I want to give you a taste of what we’ve got cooking.

(If this is news to you, click here for my previous blog post where I explain what’s going on.)

 

The New Name and Tagline

As you’ve already seen in the lead photo, the name for the new blog is…

Pivot

The tagline for it is…

Innovative Leadership From a Small Church Perspective

The tagline is self-explanatory. It takes what we’ve been talking about at NewSmallChurch.com and in The Grasshopper Myth and presents it to the broader church leadership world.

So the goal of the new Pivot blog won’t just be to encourage, equip and connect Small Church leaders, as we’ve done here (although we will still do that), but to allow the voices, opinions and challenges of Small Church leaders to be heard by big church pastors, attenders & staff members, denominational leaders, seminary profs, conference promoters, book publishers, church growth proponents and more.

If this message is to have an impact, it can’t just be us talking to each other.

 

Why Pivot?

There’s a lot that went into choosing the name Pivot. I’ll give you the short version.

First, I wanted a simple name. One word if possible. Pivot does that.

Second, I didn’t want Small Church in the name. While it worked great for NewSmallChurch.com, it limits who will read it. A lot of people, including a lot of Small Church pastors, won’t read anything with Small Church in the name. I know. I used to be one of those guys.

Third, I wanted a name that feels active, innovative and fresh. We feel like Pivot does that, too.

Fourth, I wanted a name that tells people we’re not willing to sacrifice the heritage, history and foundations of the church and of God’s Word to go chasing after the latest, cool thing. I believe Pivot does that, too. Here’s why.

When you pivot, you keep firmly planted where you are, while you turn to see things from a new perspective. Like a basketball player who keeps one foot on the ground while holding the ball.

Pivot says we’re keeping ourselves firmly planted in the eternal truths of God’s Word, while exploring new methods to present those unchanging truths.

Pivot also speaks to a new mindset we need to have about the value of Small Church ministry. We want to affirm the valuable insights that the church growth movement has taught us, while pivoting our thinking to include the often-overlooked blessings that Small Churches bring to the body of Christ.

Of all the possible names I ran by the folks at Leadership Journal, Pivot was my favorite. Turns out it was their unanimous favorite, too. For all the reasons I mentioned and more.

(Also, I want to say a sincere thank you to my friend and fellow Small Church pastor, Frank Wooden of Hope Church in San Diego, for unintentionally inspiring the name. He used the word Pivot as a central part of the talk he gave at my first-ever Small Church pastor conference almost three years ago. When I heard that name, I tucked it away, not knowing why. He has graciously granted me permission to use it as the name for my new blog by saying “hey, nobody owns the word pivot, Karl. Go for it!” Thanks, Frank.)

 

What I’ll Blog About at Pivot

Here’s a screenshot of what the new blog will look like on your computer.

 

Looks great, doesn’t it?

One of the main things we talked about for the new blog was what categories I’ll blog about. Here at NewSmallChurch.com, my categories have come from our current tagline, Encouraging, Equipping and Connecting Innovative Small Church Leaders.

As you can see from the menu bar on the mock-up for the new site, half the categories are virtually identical to my current ones. The other half are categories I’ve found myself regularly writing about, that also expand the potential reach of this blog to the broader church leadership context.

Here are the categories with a quick description of each one:

  • Small Church Ministry – The heart of what we’ll do
  • Innovative Ministry – Always pushing forward, never settling for less
  • Church Growth – Not “how to” or anti-, but what it means for churches of all sizes to participate in the growth of the church
  • Church Leadership – Although applicable to all believers, this blog will always be primarily for church leaders
  • Church & Culture – The church in general, and Small Churches in particular, can and must impact our communities and culture
  • Christian Unity – We’re better together, so let’s emphasize what unites us more than what divides us

 

More to Come

Next week, I’ll write my final posts for NewSmallChurch.com (Or not. Check the update by clicking the link below), answering the questions I referenced in my previous post and walking you through how to pivot over to Leadership Journal at ChristianityToday.com with me.


(UPDATE: NewSmallChurch.com is sticking around, after all! Click here for a new post with great news, including updates about this site and the new blog!)


For now, I want to close with a huge thank you to everyone who has written such encouraging comments here, on Facebook, Twitter, email, over the phone and in person. There have been too many to respond to each one. It’s so great to know you’re supporting me in this and praying for me.

 


If you have any questions, please leave them in the comment section. I’ll either answer them there, or add them to my list for the final NewSmallChurch.com posts.


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5 thoughts on “An Advance Look at My New Blog Name and Logo!”

  1. Just wondering what language I will have to learn to read the new blog? Lorem Ipsum Dolor… 🙂
    Just kidding. Looks great, congratulations and I pray the Lord uses this new venture in amazing ways we can’t even imagine.

  2. I love it. I understand just starting out with my own blog what it takes to be consistent in writing a needful blog at least once a week. It’s no small thing. It has a kind of news paper feel to it to me.But cleaner and not too busy.I look forward to your launch.
    Blessings
    Keith

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