Measuring What Matters: The Challenge of Church Metrics

Church metrics don’t measure the things that matter. Because the things that matter – like love, faith, holiness and hope – are not quantifiable. Since we're unable to measure things of real value, we measure things that are values-adjacent. Like church attendance, offerings, small group involvement, and the like. Those metrics are important. They're a minimum requirement for good stewardship. But we should never forget that, at best, they're stand-ins for the real thing.

tape measures 1240 x 697Church metrics don’t measure the things that matter. Because the things that matter – like love, faith, holiness and hope – are not quantifiable.

Since we’re unable to measure things of real value, we measure things that are values-adjacent. Like church attendance, offerings, small group involvement, and the like.

Those metrics are important. But we should never forget that, at best, they’re stand-ins for the real thing.

Read more at Pivot

Author

Want to reprint this article? Click here for permission. (This protects me from copyright theft.)

Share or Print this!

Facebook
Twitter
LinkedIn
Email
Print